Advertising Campaigns If The Shoe Fits Campaign – A whole lot of print and digital advertising went into creating this magical campaign including a bus poster and Publishers weekly front cover. Topped off with a touch of in-store display and a sprinkle of Instagram story goodness, this modern day Cinderella story is written by Julie Murphy, published by Hyperion. Daughter of the Deep Campaign – Print and digital advertising, social media, in-store display, teaser mailer box, t-shirt, laptop sticker, and a nifty lenticular bookmark! All of these materials were created to promote the newest Rick Riordan title published by Hyperion. Twisted Tales Advertising Campaign – A series of 12 books that reimagine the Disney Princess stories. Marketing includes print and digital advertising, social media and a fun deck of cards. Colgate Advertising Campaign – The “Keeping it Fresh” Campaign was created in conjunction with DC Comics 75th anniversary. This print campaign featured multiple components including a single page ad, spread ads, poster, third page cascading ads, and a fold up inserts that were tipped into publications and distributed with sample Colgate product to college campuses. MINX Advertising Campaign – Comics are not just for boys! DC Comics created MINX – a new line of graphic novels geared towards teenage girls. Print advertising featured in Alloy catalogs. Promotional bookmark and postcards created for bookstores, and textbook wraps were shipped to middle schools across America. Hip. Hop. Hog. Wild. Muppets advertising campaign – Ads featured in Kidscreen and License! magazines to promote the Muppets during the Licensing Show.